WayneKirby.com

Bill Cosby is one funny man that I’ve really grown to respect over the years.   I remember seeing him live back in my college days and he had the crowd in stitches the whole night.  Not only was he funny, but his routines also had a theme… a subtle message that he would interweave throughout his jokes to get across to the audience.

Over the last few years he’s been less subtle and more “in-your-face” with his messages on personal responsibility.  Along the way, he’s ruffled a few feathers.  But that hasn’t stopped him from speaking the truth.

When your first plan fails, you better have something to fall back on.  We often call that our “Plan B”.

Follow me here…

You’ve followed the rules…

• Studied hard, got good grades, went to college and got a degree.
• You were fortunate enough to get a good job - where you’ve also followed the rules.  You worked hard.  You sacrificed personal time for the sake of your career.
• You got the maximum house your lender said you could get - 2.5 times your income.
• You got two cars payments. You’ve gone for the gusto.

“Never let the fear of striking out get in you way.”  Babe Ruth
 
Play Ball!!  Spring training’s over and MLB has started another season.  I’m not the most avid fan in the world but do try to make it to several games a year.  Being from Atlanta…I’m a Braves fan.

Before you worry about WEB 2.0… you need to focus on YOU 1.0!

There’s a lot of buzz all over the internet about Web 2.0.  This is a great way to generate FREE Leads and traffic to your site and build relationships.

But hold your horses before you get too excited.  Web 2.0 marketing is VERY effective - for certain people. 

“What do you mean Wayne - for certain people.   I keep hearing Web 2.0 is the answer for everybody’s prayer who’s ever failed at marketing before?”

We’ve all heard of the term ‘book marking.’ How many of us know about ‘social bookmarking?’

We use the Web for different purposes. Many of us look for particular information that is connected to our relevant field of study or expertise. Sometimes we choose to save such useful information, which we might refer to at a later time.

It was a general habit for people to organize their bookmarks of online resources in different folders in the web browser. To save us from the difficulty of finding our huge collection of references social bookmarking is used these days.

Do you know millions of people show great interest in joining MySpace, Squidoo, YouTube, etc? These are very popular social networking sites. These serve as perfect advertising medium for online businesses. You could generate your targeted traffic by using social networking sites. Social networking is the heart of Web 2.0 marketing.

Here are some useful tips on how you could promote your business through social networking sites:

1. You could widen your network – You could search for members who share the same interests as you and invite them to see your website to check out your product or service. This is a great way to generate leads at no out-of-pocket cost.

I have to admit, up until 6 months ago I though MySpace was a place just for teenagers. But I’ve learned that marketing on MySpace is a great FREE way to build a business without having to spend money on leads, banner ads or other expensive advertising.

The key to success in marketing on MySpace is to use The Law of Attraction to attract the right people to partner with and build your business. The key is to make yourself ATTRACTIVE – not in the good-looking sense, although that doesn’t hurt but I mean in the partnering with like-minded people sense.

Most of the time, I’m a positive person - a “glass half-full” kind of a guy.  I do have to admit though there are times that I’m not always at my best. 

And that’s not good.  We do our best when our mind is in the proper mindset. 

We think better, we perform better, we’re more creative and life is just more enjoyable.  More importantly, believe you me, your success and fortune is directly related to your attitude and mindset.

You’re going to always have one at all times, attitude that is, might as well make it a good one.

It saddens me to see so many people struggle with their lives – especially their finances.  Each of us has a purpose in life but there’s a problem: Most people can’t live out their dreams because they’re too busy “making a living.”

Well it doesn’t have to be that way.  It’s my vision to help as many people as possible create personal success…and that includes financial success.

Money won’t make you happy,
but the lack of it can make you very unhappy

I hear people all the time say, but Wayne, “I don’t like to sell. How can I be successful in my own business?” 

My response to that statement may surprise you.   You don’t like selling, that’s great . . . because people don’t like to be sold.

Now, don’t misunderstand me here.  People do like to buy . . . they just simply don’t want to feel like they’re pressured into buying something.  If you understand this concept, then you understand the difference between Sales and Marketing.  The difference will make you . . . or break you.