We’ve all heard of the term ‘book marking.’ How many of us know about ‘social bookmarking?’

We use the Web for different purposes. Many of us look for particular information that is connected to our relevant field of study or expertise. Sometimes we choose to save such useful information, which we might refer to at a later time.

It was a general habit for people to organize their bookmarks of online resources in different folders in the web browser. To save us from the difficulty of finding our huge collection of references social bookmarking is used these days.

In social bookmarking, people create a web of resources and links without much difficulty and retrieve information just the same way as we did before the introduction of social bookmarking. Social bookmarking makes it a lot easier for users to organize information and categorize resources.

Social bookmarking is simply bookmarking websites about particular topics that people like. When a user visits a website and likes it, he bookmarks it through one of the social bookmarking websites.

Just like any other website, when a large number of users use a particular social bookmarking website, that site gets to be a high-ranking social bookmarking website.

Social bookmarking websites are popular among bloggers who would blog about your website and this means a lot of new traffic and more valuable backlinks. This is a good way for Internet marketing.

As the name suggests, it also enables users to socialize with others who may have the same kind of interests, in the same topics or subjects they have tagged and bookmarked for themselves.

In social bookmarking, socialization is possible in the following ways:

  • Users could see the creators of each bookmark on a specific topic in a particular Web page of a website.
  • A user is allowed access to another user’s bookmarked references or resources.
  • All users are allowed to see all other users who have used a particular tag or keyword that allows them to search for relevant resources about the same topic.

Thus social bookmarking helps in exchanging informative resources by allowing access to each other’s resources or references. This kind of socialization through social bookmarking has paved way for online marketing for a number of online businesses.

Do you see the effectiveness of using social bookmarking as a marketing tool? People use social bookmarking to boost their site’s traffic, which in turn would improve their ranking in search engines.

Though social bookmarking is fairly new in the Internet arena, millions of people are already using them. With its networking possibilities, it is attracting a large number of webmasters who utilize it to bring them quality visitors.

Digg, del.icio.us, zlitt.com etc. are some of the well-known social bookmarking websites. You could sign up free for these services when you register and start blogging for free.

It would be wise to bookmark your websites in as many social bookmarking websites as possible for backlinks and traffic to your web business.

Social Bookmarking is one of the many Web 2.0 marketing techniques we teach at The Prosperity Cast Network.

Wayne Kirby is a veteran online entrepreneur with over 15 years experience in launching and growing businesses.  Wayne is a multiple six-figure earner and has a MBA Degree - with a emphasis in Marketing and Finance.  Get insights into his current mentoring program - The Prosperity Cast Network -and how he can help take your online business to the next level at www.waynekirby.com and by also visiting Wayne’s Blog.

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